Is brightening the photo/video better in camera or software?

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12-08
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Is brightening the photo/video better in camera or software? as in like should I crank my iso up and accept the grain or should I have it low and just crank it up in the editing process?
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brightening

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Good digital recommendations that can achieve pics like this( yes I’m aware any camera can but I’m looking on recommendations that are good to look into for purchase) just want some options?