I’m getting people who add to cart and begin checkout, but they don’t end up converting… Why?

I’m getting people who add to cart and begin checkout, but they don’t end up converting… Why? I would like to know what the most common causes are for cart abandon. I’m familiar with most of them, but none of them seem to be the reason. I thought maybe shipping costs, but we have offered free shipping without much effect. We also have guest checkout enabled. Our checkout asks for an email, shipping/billing address and payment. Its pretty...

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