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Should I change Free Shipping to Free Shipping @ $40?
Should I change Free Shipping to Free Shipping @ $40? I've been in e-commerce for 13 years, and early on, we adopted Free Shipping as a strategy. As we all know, shipping prices continue to rise. Currently, 80% of our shipments use USPS First Class Mail (now called Ground Advantage), but we sell $7.99 items with free shipping. Our sales split is 60% DTC from our website and 40% from Amazon/marketpl...
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