Rebranding a bigger Shopify store – How can I make sure we don’t lose traffic or conversion rate?

Rebranding a bigger Shopify store - How can I make sure we don't lose traffic or conversion rate? Hi, we've been running since 2016 all on the original branding which is of course showing its age now. This is a fairly large store (7 figure revenue) so I really can't make a mess of it! We are looking to rebrand to a cleaner look, our current logo is 3 balls and some cursive writing and we're in an industry where being trendy is pretty much a ...

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