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How Best Western Is Using Social Media to Rewrite Their Brand Story
How Best Western Is Using Social Media to Rewrite Their Brand Story When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn’t just about renovating properties or updating logos. It’s about strategically reshaping your brand story through social media.
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