How to promote affiliate program?

How to promote affiliate program? I‘m looking at affiliate program apps and I’m trying to plan a strategy to get affiliating up and running. I’d have 2-3 content creators of which I am sure that they would promote a link or a code for a referral sale - but how do you promote it on a larger scale? I’ve never seen a company promote their affiliate program, so I’m unsure of how to ...

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