$300-$600 CPM for skincare

$300-$600 CPM for skincare Been running ads for our new skincare brand, seeing CPMs on image and video ads in ranges of $300-$600 where some friends in the same niche are getting $40-$50cpms Wtf do I do? I tested CBO, ABO, interests, UGC, long form, short form, 30 different images, all get insane CPMs. Anyone experience something like this and know how this can be solved?...

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