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Do you think the $100 threshold is real for D2C selling?
Do you think the $100 threshold is real for D2C selling? I have a sense there is a noticeable “pause” in buyer behavior when a product crosses into triple digits. Do you believe the price elasticity curve actually shifts at that point? I will be testing this and I know it's highly dependent on category and product, but I feel like the $50–$100 range is a sweet spot for D2C purchases. I’m working on pr...
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