FB paid ads direct to purchase – low ticket digital product – conversion rate?

FB paid ads direct to purchase - low ticket digital product - conversion rate? I know the question could be considered something to the effect of asking "how long is a piece of string" but... Lets say you have a low ticket ($40) digital info product you are running ads for on Facebook. What is an acceptable CONVERSION RATE PERCENTAGE to cold traffic you'd consider to scale?
submitted by /u/eqttrdr

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