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When my boss asked me to research a Chinese brand that went viral on TikTok
When my boss asked me to research a Chinese brand that went viral on TikTok A thermos brand from China suddenly became popular on TikTok. My boss asked me to study and learn its marketing strategy, so I searched on BigSpy and found that the peak of advertising on the brand's official website in the past year was concentrated from early August to early October this year, which is in line with its popularity. Most of the ...
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