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The Rise of Cinematic Universe Branding
The Rise of Cinematic Universe Branding Something I've noticed more and more is studios adding a "cinematic universe" opening before the actual program starts, even before the cold open. Examples I've seen include Star Trek Universe and Doctor Who's Whoniverse. While I think they're kinda nice looking when they're short, I've been wondering why they're suddenly a thing? I imagine it's...
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