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How do you make ecommerce channel advertising spend decisions with small and seemingly unreliable purchase attribution numbers?
How do you make ecommerce channel advertising spend decisions with small and seemingly unreliable purchase attribution numbers? I manage performance marketing for an ecommerce selling fairly expensive educational products and the campaign budgets aren't big. This means that on a monthly basis, I'm looking at around 140 sales in total, 30 of which get attributed to campaigns in GA4 (almost no difference when checking the Data Driven attribution model instead of Last Click...
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