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How I Optimized My Influencer Marketing Strategy (Tips for BFCM)
How I Optimized My Influencer Marketing Strategy (Tips for BFCM) Influencer marketing has always been tricky to measure. The classic approach of using a single landing page doesn’t exactly work when each influencer’s audience has unique tastes and expectations. So, I started experimenting with personalized funnels—one for each influencer, tailored from the social media click through to checkout. Here’s the pr...
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