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10% of clicks start a checkout, but only low conversions
10% of clicks start a checkout, but only low conversions Im currently selling software at an annual pricing model. 10% of all customers click the buy now button, where they see the price and enter their information, only to abandon cart at the payment information page. Could this be due to the fact that they are expecting to get an option to pay monthly instead of annually?
submitted by /u/bad-...
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