Best Tools for Tracking eCommerce Marketing & Retention?

Best Tools for Tracking eCommerce Marketing & Retention? Hey everyone! I’m looking for recommendations on tools to track marketing analytics, retention, and other key metrics for an eCommerce store. We run a lot of performance marketing, so ideally, I’m after something that tracks this well too. Google Analytics alone isn’t cutting it for us. What are you all using? Would love to hear your thoughts!
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