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Clothing brand – do you see higher conversions and AOV with a free shipping threshold rather than completely free? Why does everyone say free shipping is always better?
Clothing brand - do you see higher conversions and AOV with a free shipping threshold rather than completely free? Why does everyone say free shipping is always better? For the past year I've done a "$100+ and it ships free" discount and it's gone pretty well. My AOV has increased slightly from the year prior. It used to be $75. I've debated doing free shipping in general, but I'm really worried it's going to have the opposite effect and hurt AOV, since I think people actually add stuff to their cart, in order ...
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