How can I increase users’ desire to click on the landing page from social media?

How can I increase users' desire to click on the landing page from social media? I have just started in the e-commerce industry. Currently, I am running Facebook ads, and at first everything was going well, but recently the user enthusiasm has declined. My ad content is divided into the following categories: Some UGC creators' product reviews, which account for 50% of my total ads. They usually display the products and then ...

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