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Do FTC rules require creators to disclose “teaser” content that doesn’t actually show or mention the brand?
Do FTC rules require creators to disclose “teaser” content that doesn’t actually show or mention the brand? For example, if you are working with a creator over several videos and laying the groundwork with content meant to build curiosity that doesn’t actually show/mention the brand until the 3rd video, do they technically need to disclose in each video or not until the product shows up?
submitted by /u/murphyslaw86
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