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When Hashtags Go Rogue
When Hashtags Go Rogue Ever had a hashtag backfire spectacularly? I was managing a campaign for a new coffee brand and decided to use #WakeUpAndSmellTheCoffee. Innocent enough, right? Turns out, it was also the slogan for a notorious political campaign. Overnight, our beautifully crafted coffee posts were swamped with political debates and angry rants. Our poor coffee...
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