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Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers
Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports.
This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's ...
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