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Is a 20% refund rate normal?
Is a 20% refund rate normal? I’ve been running my Ecom business for the last 6 months and things have been pretty smooth. Last month I started my first paid ad campaign and I’ve been getting a ton of refunds. (about 2 every 10 orders) I’m not sure if it’s my ads or my products but people will buy them minutes later refund. Here’s an email I got: “i recently bought two produ...
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