What are the differences between a shop on Etsy, and a shop on a website?

What are the differences between a shop on Etsy, and a shop on a website? Let’s say a musician has a merch shop on their website. What are the differences between that shop and a shop on Etsy? Why don’t artists sell on Etsy or other merchants for example or vice versa? I know one obvious benefit to Etsy is user traffic. Can someone de-mystify this? — what are the moving parts and can you point me in the right directi...

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