Boosting a post versus a more general FB ad?

Boosting a post versus a more general FB ad? I’m wondering about the best ad creative for a Facebook ad. Traditionally I have had a focus on sign ups for subscribers that I’m trying to promote. Usually, I expect the posts to be checked out by the people drawn by the ad. What are the pros and cons of boosting a post as opposed to a more straightforward ad? Particularly when it comes to usin...

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