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Terms PPE: Page Post Engagement ATC: Add To Cart CA: Custom Audience ROI: Return on Investment CPM: Cost Per Thousand Impressions CTR: Click Through Rate DPA: Dynamic Product Ads CPP: Cost Per Purchase CPL: Cost Per Lead TOF: Top of Funnel BOF: Bottom of Funnel LP: Landing Page OCU: One Click Upsell US: Upsell XS: Cross Sell CRO: Conversion Rate Optim...
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