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Instagram’s ‘Sends Per Reach’ Ranking Signal
Instagram’s ‘Sends Per Reach’ Ranking Signal Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. “Some advice: One of the most important signals we use in ranking is sends per reach. So out of all the people who saw your video or photo, how many of them sent it to a friend in a DM? At Instagram we’re trying to be a place where peo...
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