What is the optimal way to handle Employee Stock Purchasing Plan (ESPP) money?

What is the optimal way to handle Employee Stock Purchasing Plan (ESPP) money? Our company (Intuit) allows us to purchase stock at a 15% discount, and I've been contributing 15% for a while (currently sitting at $120K in stock from ESPP). But, two questions:
What is optimal to do when shares are purchased? Sell right away? Is putting this money into VOO superior? What should I do with my $120K available?
I thought since ...

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