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What campaign structure are you using for Facebook ads in ecommerce lately?
What campaign structure are you using for Facebook ads in ecommerce lately? If you’ve been running Facebook ads for at least a year, you’ve probably noticed a shift in what works and what doesn’t in the last few months compared to before. The big shift happened around March 2024 for me where things like lookalike audiences stopped working as well, retargeting became less profitable in some ad accounts, and more. The big...
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