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Predicting order returns: cancel, confirm, or incentivize?
Predicting order returns: cancel, confirm, or incentivize? Hi r/ecommerce - I’m researching order return prediction strategies. If you knew a customer is likely to return an order before shipping, would you preemptively:
Cancel the order? Double-check the order with a follow-up email? Offer an incentive for them to keep it?
submitted by /u/Durovilla
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