How to validate a product without investing a ton $ in inventory ???

How to validate a product without investing a ton $ in inventory ??? Found a product in a somewhat saturated niche that solves a problem. The only issue is that it can't be dropshipped and it has to be custom made. For that reason the MOQ will set me back about $10k. How can I market to my target customers without having any inventory. I was thinking running ads to a Landing Page where customers can preorder, or ...

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