Need advice on getting more sales

Need advice on getting more sales I have a local gaming store on instagram. I don't have a store nor a website. I get my sales through insta DMs . I'm doing a 'sales' campaign and I tried two audiences : gamers (18-40) and broad with no interests (18-45). What are keywords that you would recommend and what age range ? I saw that there's the option to choose age below 18 but I as...

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