Is “booking directly with the hotel” a very US or European thing to do or prefer?

Is "booking directly with the hotel" a very US or European thing to do or prefer? EDIT : Not sure why the question is getting downvoted. I am asking this question purely to understand more about how our travel choices are different and if there is a cultural angle to it. Asking this question as an Indian who is used to booking via some 3rd party and rarely directly. I travel quite a bit internationally for leisure trips and h...

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