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15% discount or £5 gift card?
15% discount or £5 gift card? What is your experience of percentage discount vs cash off? I am wondering whether a 15% off voucher seems more throwawayable. Whereas if the leaflet is designed like a gift card and is a “Here’s £5 credit on us” does it seem “irresponsible” to not use a £5 credit. Does it feel more like an opportunity wasted? Credit seems a closer analogy to ac...
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