Instagram’s CEO: Sends per impression matter the most on IG. How do you optimise for that?

Instagram’s CEO: Sends per impression matter the most on IG. How do you optimise for that? Two challenges marketers face today:
Gen-Z is spending more time watching stories on IG. How do we get their follow to make them watch stories? Sends matter the most, but people share creators more than brands. Should we go more into influencer marketing or be the influencer?
What Happened: Adam Mosseri featured on Colin and Samir’s Youtube Po...

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