What’s the importance of eliminating ambient light in the studio (OCF newbie)?

What's the importance of eliminating ambient light in the studio (OCF newbie)? I am just starting out with OCF. Almost all the videos I watch (Daniel Norton, Gavin Hoey and a lot of others) list the first step as to dial in exposure so that you get a black frame without a flash so as to eliminate ambient light and only light your subject with strobes. A studio I have access to makes it close to impossible to eliminate ambi...

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