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Why Do Most of Your Ads Have a CTR Below 1%?
Why Do Most of Your Ads Have a CTR Below 1%? Hey everyone, I've noticed while auditing Facebook ad accounts that the CTR of most ad creatives is below or around 1%, even though they use high-quality visual imagery and highlight benefits rather than features. So, what could be the reason behind this? There could be many reasons, but in my 5 years of experience with Facebook ads, I've foun...
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