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The business behind Unnecessary Inventions’ millions of followers
The business behind Unnecessary Inventions’ millions of followers Becca FarsaceOn the dance floor at the Webby Awards in 2023, a very dapper man in a subtle paisley suit came up to me with a huge smile and said “I love your content.” It’s always nice hearing that someone likes your work, but I’d never heard it from someone with an internet presence quite like his. It was Matty Benedetto of Unnecessary Inventio...
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