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Why Performance Marketing Is the Key to CMO Success [Ebook]
Why Performance Marketing Is the Key to CMO Success Performance marketing gives marketers the ability to directly attribute their activity to performance and prove ROI. It’s a win-win strategy that uses pay-for-performance tactics–like affiliate marketing, influencer campaigns, or pay-per-click ads–to track and measure the success or failure of an activity. Would you pay hundreds of dollars for a...
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