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Why 50% of CMOs Are Scared of Performance Marketing
Why 50% of CMOs Are Scared of Performance Marketing Brand marketing is a long-term strategy where marketers focus on building and strengthening relationships with their customers by remaining at the top of their minds—especially during the consideration phase of their buying journey. In a tech-driven world, filled with AI, bots, and algorithms, consumers are crying out for a little human touch. Y...
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