Ecom Brand Owners – would appreciate your input!

Ecom Brand Owners - would appreciate your input! Hi Guys! I'm currently making the shift from E-commerce employee (10+ years) to E-commerce brand owner (in the beauty space) and would love some general feedback/advice. Basically, give me the good, the bad, the ugly! I am open to hearing it all. What has been your biggest challenge when it comes to your brand? What would you have done different...

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