Should I bother with ads for Q4?

Should I bother with ads for Q4? So I had a few good Q4s and last year I decided to go big again with Facebook and Google ads. But in the end I actually lost money over November and December. I got sales for sure but with bad tracking and big spend over a short time frame it will went to crap. Nothing really took off like in other years and next thing you know Q4 was over and I...

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