Creating a separate page for a new audience. Is it a good idea?

Creating a separate page for a new audience. Is it a good idea? I manage Facebook/IG for a company that provides auction and real estate services. The page content and following has been built up using auction content. When I took over the account I started posting about real estate listings and have had good engagement. I'm considering creating a second page focusing on real estate. Why? Our auction audien...

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