How long till email marketing becomes effective?

How long till email marketing becomes effective? I know that successfully implemented, website-based email marketing can be responsible for up to around 30-35% of all sales in the store (and around 50% including PPC email marketing). How long did it take you to get there since implementing? How long to get to around ~15%? (I'm looking for very rough estimates)
submitted by /u/mightytoot...

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