How would you call the tool we need to do outreach and nurturing?

How would you call the tool we need to do outreach and nurturing? Hi here My wife has a 95% B2C business powered by Shopify and direct WhatsApp communications (very popular here in LATAM). We are looking to boost our outreach and nurturing pushing communications and offers via Email and WhatsApp. The starting point from this is to have some kind of CRM (I guess?) that let us consolidate customers from Shopify...

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