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Wrapping my head around the important E-commerce financials is hard.
Wrapping my head around the important E-commerce financials is hard. Admittedly, I’m more of a creative person than left brained, and so I’m having difficulty looking at the macro financial picture of my company. Sure I understand my costs, margins, break even, etc. it’s adding in the other things like marketing numbers (RoAS, COA, etc) that confuses me. So I understand and see all of the cogs of the machine spin...
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