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When it comes to data, analytics, and tools for your ecommerce site, what are the biggest challenges you face?
When it comes to data, analytics, and tools for your ecommerce site, what are the biggest challenges you face? For me, the biggest challenge was attribution. Even before Apple ATT, the attribution models in GA weren't helpful in figuring out how to optimize my budget across paid search, paid social, affiliate, programmatic, and that's not even considering offline channels like TV and radio. Now, post iOS 14, last-touch, first-touch, linear, and data-base...
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