How to you calculate you product pricing?

How to you calculate you product pricing? We'll use a bag for an example... Bag cost - $10 Shipping/fullfillment cost - $5 Total cost $15 sell for $20 =$5 profit But alot of things are missing here...like website running costs, yearly domain subscription, advertising costs ect. How to you work out a profit margin % ?
submitted by /u/BUTT-_-WINK

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