What is the go with a lot of local photographers that does portrait shoots and they’re all warm, less saturated?

What is the go with a lot of local photographers that does portrait shoots and they’re all warm, less saturated? I guess maybe that’s just me living in the rural town but I was looking at my local facebook businesses and almost all photographers that does family/wedding/portrait shoots have the same exact style? They all have this very warm tone to their photos and turned down a lot of saturation. It’s almost sepia basically. Just from the first 10 photo...

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