1.9k views, $200 in ads. 0 sales. Advice?

1.9k views, $200 in ads. 0 sales. Advice? As the title says, I have around 1.9k sessions, $200 cad spent in ads, 2 add to carts, 1 abandoned checkout, 0 sales. I want some honest opinions/advice from some people... Is there something wrong with the website? Should things be improved? Am I missing something? Is the product just bad? Currently, only running an ad (on snapchat and facebook...

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