Apple continues to use our own mortality as marketing

Apple continues to use our own mortality as marketing Apple touted the watch and iPhone’s lifesaving feature in a new ad. | Screenshot by Emma Roth / The VergeIn recent years, Apple’s presentations have started to feature a new type of messaging: without an Apple Watch, you might be mauled by a bear, drown inside a sinking car, get stuck in a trash compactor, or even succumb to hypothermia after fa...

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