What is the best way to start a store from nothing? (No followers or social proof)

What is the best way to start a store from nothing? (No followers or social proof) Just curious for those who have started stores from scratch before. How did you build up momentum for your brand as a store with no previous customers, no social media followers etc.. I feel like as a consumer, I personally get sketched out by brands that don’t have an established satisfied customer base to prove the product is “worth it.” But a...

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